Objectives/Advantages/Importance of Business Letter
Objectives/Advantages/Importance of Business Letter
ব্যবসায়পত্রের উদ্দেশ্য/সুবিধা/গুরুত্বসমূহ
A letter is an indispensable tool in business communication. With the continuous growth of the business, the importance of business letters is also increasing gradually. The advantages or importance of a business letter are given below:
Importance of Business Letter
1. Exchange business-related information (ব্যবসায় সংশ্লিষ্ট তথ্যবিনিময়): Letter is the best media of exchanging information. Businessmen can easily exchange information related to business activity.
2. Convey information (তথ্য জানানো): Information can be transmitted through business letters to customers, suppliers, debtors, government authorities (কর্তৃপক্ষ), financial institutions, and any other parties related to the business.
3. Find the new sources of the product (পলোর উৎসনির্ধারণ): A business letter can help to find the sources of a new product at home and abroad (বিদেশ)
4. Expand markets (বাজার সৃষ্টি): A producer can easily create a market for his product by sending goodwill messages and sending circular letters.
5. Establish business relationship (ব্যবসায় সম্পর্ক প্রতিষ্ঠা): Another important purpose of business letter is, it helps to establish mutual (পারস্পরিক) relationship with the customers, suppliers and with the other interested (স্বার্থসংশ্লিষ্ট) parties.
6. Low cost (কম খরচ): As a media of communication writing a letter is much cheaper (সন্ত্রা) than others. The other forms of communication are too expensive (ব্যয়বহুল) for a small firm to bear.
7. Building goodwill and image (সুনাম ও ভাবমূর্তি তৈরি): An excellent business letter increases the goodwill of the business organization. A well-decorated (সন্দিত) business letter has its own importance in creating a positive image of the company.
8. Maintaining records and references (প্রামাণ্য দলিল এবং সূত্র হিসেবে সংরক্ষণ): Business letters are also used to maintain documentary evidence A business letter acts as a proof (প্রমাণ) document which is completely absent in other means of communication. It can be preserved for future reference. Maintaining the secrecy (লাপনীয়তা রক্ষা): A business letter maintains the secrecy of both the buyers and the sellers on business affairs,
Read more: Importance of business report.
10/ Save time (সময় বাঁচায়): A business letter saves the valuable time of both the seller sender and buyer/receiver.
11. Easiest (অতি সহজ): The business letter is the easiest, safest and the most convenient (বহনযোগ্য) means to transmit at any place.
12. Credit business (বাকিতে ব্যবসায়): It is quite impossible to contract credit business without a business letter. A business letter plays a vital role (অপরিহার্য ভূমিকা) in the credit trade which is a common figure in the business world.
13. Creation of demand (চাহিদা সৃষ্টি): Business letters especially circular letters used to create demand for new products. Circular letters can communicate with many people at the same time.
14. Placing order (ফরমায়েশ প্রদান): It is a very common purpose for using business letter. Both trading and manufacturing concerns (প্রতিষ্ঠান) need to place orders for finished goods or raw materials to run the business.
15. Inquire (তথ্য অনুসন্ধান): A business concern not only sends messages but also receives from the outside. To run the business any firm needs different types of information from outside. Through business letters firms can inquire regarding necessary matters.
16. Conclude transaction (লেনদেনের পরিসমাপ্তি): This is one of the specific purposes of a business letter. To conclude in completed transactions business letters are frequently (পুনঃপুনঃ বারংবার) used.
17. Others (অন্যান্য):
Preventing misinterpretation (অপব্যাখ্যা)
Reducing the probability (সম্ভাবনা) of distortion (ক্ষতি/হাস)
Preventing tendency (প্রবণতা) of non-acceptance
Giving instruction
Decision-making
Overcome misunderstanding, etc.
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